Economical aspect of website memorability
Marek Milosz, Sergio Luján-Mora
Actual Problems of Economics, 142(4), p. 405-414, 2013. ISSN: 1993-6788.
(APE'13) Revista / Journal
The economic model for estimation of hidden costs of using websites is presented in this paper. These costs are the result of productivity loss in connection with the use of poorly, non-usability designed web pages. One of the elements of usability is memorability. This aspect is considered in detail. The experiment to determine the loss of time due to poor memorability are presented.